Blueprint for All Programmes

Our programmes span four main areas:

Careers: We work with schools, universities, community groups and employers to inspire and enable young people from disadvantaged backgrounds, aged 13-30 to pursue the career of their choice. From career advice to support gaining skills, qualifications and the critical foundations required to ensure professional success, we aid young people on their journey to a fulfilling and successful career.

Communities: We run programmes nationally that support community groups working primarily with people from diverse ethnic backgrounds and those from challenging socio-economic backgrounds to maximise their impact and make positive changes for local people.

Society: We are working to create a society where talent is respected and nurtured irrespective of where it comes from, where organisations recognise and realise the benefits of a diverse workforce, and where our communities can come together and thrive for example our bespoke consultancy Building Inclusive Futures purpose is to drive systemic change in organisations and society as a whole.

Digital Transformation: This year we are launching a digital platform: My.Blueprint for All that will connect talented and ambitious young people with opportunities with employers and in industries that would normally be out of their reach.  These opportunities include mentoring, work placements, internships and employment. Organisations joining the digital platform will be able to post opportunities and benefit from access to a rich mix of talent that they often struggle to reach. Young people from disadvantaged and under-represented backgrounds will get the support and experience they need to enter the career of their choice.

Duties & Responsibilities

Reporting to the Strategic Director you will have the overall responsibility for developing and implementing communications strategies that will improve awareness of our work amongst partners, participants, supporters and regular donors as well as external third parties.

The role will have responsibility for delivering our regular communications work including the further development and regular updating of our website, preparing regular email newsletters, supporting the planning and delivery of our events, managing the production of reports, developing and maintaining a social media presence as well as the roll out of our new Digital Platform: My.Blueprint for All.

• Develop and implement Blueprint for All’s communications strategy that furthers our objectives, using KPIs to measure success and areas of improvement.
• Responsible for developing and communicating Blueprint for All’s messaging and brand awareness internally and externally including creating and delivering communication campaigns
• Manage the external communications activities including overseeing relationships with external stakeholders and partners.
• Lead on our communications and engagement strategy working closely with the Strategic Director. You will develop engaging campaigns as part of this work and project manage PR activity associated with them.
• On a day-to-day basis this means creating a steady flow of content; finding, crafting and promoting relevant and engaging stories and industry specific newsworthy content that shares our vision, mission, values and activities.
• Generate and oversee creative PR ideas for the launch of our new digital platform to engage and reach new audiences (as well as existing Blueprint for All participants)
• You will oversee our engagement and communications channels including social media, web and SEO.
• Evaluate and measure impact of all Communications and Marketing work
• Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media.
• Ensure all spend in relation to Communications and Engagement team and projects is within parameters of any agreed budget.
• Responsible for the content produced by the charity including collateral, with the support of your team.
• Ensure the Strategic Director, CEO and board of trustees are provided with relevant information through regular reporting.
• You will be part of the senior management of the charity and maintain an effective working relationship and communication with members of senior management to ensure the Communications and Engagement Strategy aligns with organisational and departmental goals, strategy, and actions.
• Support senior management with internal communications as and when needed.

Line management

To manage direct reports and matrix manage others within the Communication Team to deliver on all communication objectives.

Personal Skills & Attributes

• Excellent written and verbal communication skills, with the ability to influence and negotiate.
• Ability to prioritise workloads, organise tasks effectively and involve other members of the team when needed.
• A self-starter that is able to take initiative and work independently on new projects or a set task.
• Motivated by success.
• A commitment to Blueprint for All’s mission & vision.

Diversity policy

Blueprint for All is keen to encourage applications from people from all backgrounds including race, disability, gender, faith and sexual orientation.

Please complete a covering letter statement attached to your CV demonstrating your capabilities in relation to each of the essential and personal qualities listed above, addressing each point in the order shown.

Where relevant use your answers to illustrate how your competences have helped you achieve positive results. This will give you the best possible chance of being short listed.