What if business could be a force for good, a mission rooted in JEDI: Justice, Equity, Diversity, and Inclusion. For Certified B Corporations (B Corps), that is exactly the goal. B Corps commit to the highest standards of social and environmental performance, accountability, and transparency. They balance profit with purpose and show that business success can also mean success for people and the planet.

At Blueprint for All, as a charity and consultancy for purpose-driven businesses, we share this vision. Our mission is to create fairer futures by tackling structural inequality and expanding opportunities for underrepresented communities. That is why our values and the B Corp movement naturally align, particularly when embedding JEDI into practice.

What it Means to Be a B Corp

More than 9,500 B Corps now operate across 102 countries and 160 industries, with over 2,400 in the UK alone. They range from household brands to small, innovative start-ups, but all share the belief that business can and must be a force for good.

B Corps are assessed on their impact across five key areas: governance, workers, community, environment, and customers. This requires more than compliance. It often means rethinking supply chains, redesigning governance structures, and reshaping workplace culture so that inclusion and sustainability are central to business strategy.

The standards are evolving as well. In response to greater scrutiny, B Lab is raising the bar to ensure that certification reflects real impact. For B Corps, this means staying ahead of expectations. For the aspiring ones, it means working with partners who can help embed JEDI values throughout their organisation.

Shared Values: Why B Corps and Blueprint for All Naturally Align

The B Corp movement is based on balancing profit with purpose. Blueprint for All mirrors this approach. We strive for a society where structural inequality no longer limits opportunities and where diverse talent can thrive.

This is where JEDI in business becomes essential. For us, Justice, Equity, Diversity, and Inclusion are not slogans. They are guiding principles.

For B Corps, these values are part of the B Impact Assessment. For us, we measure them in lives changed, barriers dismantled, and opportunities created.

B Corps and Blueprint for All share a common goal: creating systems where everyone can thrive. By working together, we amplify impact, combining business innovation with social justice.

Our Partnerships in Practice 

This alignment is already reflected in our work with socially responsible businesses. 

Bloom & Wild has supported Blueprint for All since 2020. Alongside fundraising, they’ve supported our Entrepreneurship and Innovation programme by hosting talks and sessions to inspire future entrepreneurs. They supported our Careers Fair by providing mentoring, interview preparation, and CV workshops to our young people. Their involvement demonstrates how purpose-driven businesses can contribute time, expertise, and resources to create a lasting social impact. 

Abel & Cole worked with us to create the Foot in the Door programme. This placement initiative helps remove barriers that young people face when trying to enter competitive industries. One participant described it as a “game-changer”: 

“Without previous experience or connections, breaking into the workforce felt impossible. The Foot in the Door placement gave me hands-on experience, helped me grow, and gave me the confidence to pursue a creative career.”

Through mentoring, networking, and real project work, participants gained skills and confidence that will last far beyond the placement itself. This story shows what inclusive opportunity looks like in practice. Not only that, but it demonstrates Abel & Cole’s values as a purpose-driven company.

How We Help B Corps Bring JEDI Values to Life

Blueprint for All helps organisations move beyond aspirations and into action. For B Corps and other mission-led organisations, this means:

• Inclusive strategy and impact design that aligns business goals with diversity and inclusion in business practices.
• Embedding stakeholder governance that ensures justice and diverse voices at every level.
• Navigating evolving standards by preparing organisations for B Lab’s more rigorous criteria with sustainable approaches.
• Human-centred implementation through workshops, coaching, and culture-building tools that bring JEDI to life.
• Impact storytelling that helps organisations share their JEDI journey in ways that inspire employees, customers, and funders.

In short, we help organisations turn values into measurable action. By doing so, we strengthen both their impact and their credibility.

The Bigger Picture

B Corps are reshaping the landscape of business by proving that profitability and purpose can work together. Yet the challenges ahead, including climate change, widening inequalities, and economic uncertainty, require more than certification. They require partnerships rooted in courage, justice, and collaboration.

This is where Blueprint for All adds unique value. We combine the experiences of diverse communities, the insight of a charity, and the rigour of an organisational consultancy. For funders, this means investing in a partner whose impact goes beyond business to deliver systemic change. For B Corps, it means working with an ally who understands their JEDI ambitions and knows how to make them real.

Join us on the journey

At Blueprint for All, we believe business can be about more than profit. It can be about fairness, opportunity, and shaping futures where everyone belongs. If you are a certified B Corp or aspiring to become one, we would love to explore how we can work together.

Want to strengthen JEDI commitments, grow as a purpose-driven UK organisation, and create lasting social impact? Blueprint for All can help. Together, we can bring your JEDI vision to life and help build a fairer future for all.