We’re excited to announce the recent launch of our Evening Talks series, kick-started with a discussion co-hosted by Camron PR Director, Adnan Abbasi, and Part 2 architecture student and Building Futures programme participant, Kehinde Pereira.
Building on our successful Building Futures events series, our Evening Talks look to introduce more informal conversations with creators, directors and leaders from Black, Asian and minority ethnic backgrounds, within significant areas of design and art.
Camron PR is an international design, lifestyle and business innovation communications Agency that “represents companies who understand the way in which great design defines their businesses; whether it is through collaborations with top designers, manufacturing products which demonstrate good design, or environments which raise the bar through the clever and imaginative use of good design ideas.”
The talk was attended by a number of architecture student who are participants on our Building Futures programme, as well as an esteemed pool of industry figures and those with a stake in design more broadly.
Our co-hosts shared experiences and perspectives on various topics including the meaning of PR and why it is important to architects. There was discussion around the business aspect of architecture being under-taught and overlooked, and how architects of colour can approach branding so as to expand outreach.
When asked by Kehinde what advice he’d give to small brands on visibility, Adnan responded: “To build your brand do it authentically, do it slowly. Be true to yourselves so that your followers are engaged. Have a strategy so as not to go in blindly.” Adnan also emphasised the importance of choosing one or two social media outlets to engage with properly, rather than being present but inactive on multiple.
In closing, Kehinde touched on the topic of leadership, stating that it isn’t explicitly taught to students, and can therefore be learnt through mentoring and reading. Adnan’s top tips for leadership were: lead by example, read everything, be open and sharing, and have fun and be kind.
Thank you to Adnan Abbasi, Kehinde Pereira and all those who joined us for this series launch, and we look forward to welcoming you at future Evening Talks events. For more information about our Building Futures programme or Evening Talks series, please contact us at firstname.lastname@example.org.