Background to Blueprint for All

We believe in a future where talent is respected and nurtured, regardless of race, ethnicity, or background. A future where organisations recognise and realise the benefits of an inclusive workforce, underpinned by thriving communities.  Find out more about our work at: www.blueprintforall.org

The ‘My Blueprint for All’ digital portal (my.blueprintforall.org) is an innovative development hub designed for those aged 16–30 who are from the demographic we serve. Our unique superpower is a personalised experience – My Blueprint for All offers a tailored experience for young people, offering them the most relevant content and opportunities to them – that they otherwise would not have access to, in order to help them systematically plan their future.

Blueprint for All work with young people, communities, and organisations to create an inclusive society in which everyone, regardless of race, ethnicity or background is provided with tangible opportunities to thrive.

We are accelerating the reach of our programmes nationally, increasing opportunities for engagement between our Corporate Partners and our Programmes, ensuring that our impact on young people and communities continues to extrapolate.

Blueprint for All have a crucial role to play in addressing disparity of opportunity. The development of a new and innovative digital platform will allow us to connect young, under-represented individuals from a diverse, ethnic background to career resources and guidance, mentoring, work placements and internships, bursaries, events and more; in partnership with the forward-thinking organisations, we are connected with.

Purpose of this post

The Senior Marketing and Communications Manager will work closely with the Strategic Director to develop communications and provide organisational support across this area. The role will have responsibility for developing all our communications channels and strategy. We are looking for someone who is inspired by change, driven by excellence and is looking to work in a team of supportive and passionate people.

Our communications strategy over the next 2 years will focus on 6 key areas:

• Create human stories
• Reach young people directly
• Influencing the influencers
• Fundraising campaigns
• Corporate Content

The Senior Communications and Marketing Manager will be responsible for developing and implementing communications strategies that will improve awareness of our work amongst partners, beneficiaries, supporters and regular donors as well as external third parties. The role will have responsibility for delivering our regular communications work including the further development and regular updating of our website, preparing regular email newsletters, supporting the planning and delivery of our events, managing the production of reports, developing and maintaining a social media presence.

Main Responsibilities

• Develop, manage and deliver an effective external/internal communications programme in keeping with the charity’s mission, strategy, to increase the influence and impact of our work.
• Manage the external communications activities including overseeing relationships with external stakeholders, working in partnership with staff to support them in fulfilling their representational roles.
• Work effectively with Senior Leadership Team to ensure external communication activities are co-ordinated with relevant processes and project-specific communications including Fundraising, Facilities and Programmes.

Duties and Responsibilities

• Delivering and implementing a communications strategy that furthers our objectives, using KPIs to measure success and areas of improvement.
• Create, manage and deliver messages clearly, professionally and with consistency to all audiences and supporters
• Create and deliver agreed communications campaigns
• Build relationships within the organisation and externally to support content gathering and impact of messaging
• Advise and mentor colleagues to produce quality communications within their area.

Line management

• To manage direct reports and matrix manage others to deliver on all communication objectives.

Requirements and Essential Skills

• Good candidates for this role will be high achievers with excellent English writing skills. They will be diplomatic and a strategic thinker, with well-developed inter-personal skills.
• Excellent written skills, with a strong attention to detail, and the ability to write and communicate key findings from quantitative and qualitative data analysis in a clear and compelling manner to a range of audiences
• Line management experience
• Excellent communication skills with ability to establish a rapport and communicate effectively with stakeholders at all levels and from all sectors
• A proven track record in communications and profile-raising, developing engaging and creative communications
• The ability to work accurately and effectively under pressure, prioritising workload to achieve deadlines
• Excellent verbal, written communication and presentation skills
• Working knowledge of current IT applications for communications
• Digital marketing experience

Diversity policy

Blueprint for All is keen to encourage applications from people from all backgrounds including race, disability, gender, faith and sexual orientation.

Please complete a covering letter statement (1 side, A4) attached to your CV demonstrating your capabilities in relation to each of the essential and personal qualities listed above, addressing each point in the order shown.

In your cover letter, please answer the following:

• Brief overview of your career to date (including relevant experience)
• How do you research the target audience you are writing content for?
• How do you manage multiple communications projects simultaneously?